Screen grabs from the trailer I directed for Warren Ellis’ new novel Gun Machine.
I quite like this relatively new genre of online book trailers. I can’t believe publishers weren’t doing this earlier. Were the Scientologists first on the scene?
They offer many of the same challenges as music videos (must relate to or enhance the primary source, and a too-literal portrayal just winds up being humorous) but also present a significant new one: how to pique reader’s interest in the world the novelist is presenting, without too strongly pre-stamping the visual blueprint the reader is normally asked to collaborate on in the act of reading.
And of course Clayton just nails it.